Resume

Experience

Advertising Production Specialist

Subaru of America, Inc.

Camden, NJ

Lead project management for Subaru's largest brand-building effort, "Share the Love," overseeing program alignment for 640+ retailers and coordinating strategies and processes with internal stakeholders, retailers, and agency teams.
Develop creative briefs and deliverables for hundreds of creative assets, informed by business strategy and objectives.
Manage timelines and communications with internal and external teams to ensure timely completion of projects and adherence to deadlines.
Supervise Advertising Intern and Contractor, delegating tasks and optimizing team processes while managing many competing priorities.

Advertising & Media Manager

Comcast Corporate Communications via Athena Global Advisors

Philadelphia, PA

Project manage implementation of integrated advertising campaigns for the Comcast corporate communications team
Manage all creative assets and processes for media trafficking to our agency partners, ensuring efficient and smooth campaign launches
Support content and media strategies to ensure all assets align with brand objectives and messaging
Develop actionable creative briefs for agency and in-house teams
Write content for high-profile, custom media placements
Analyze and track campaign performance against KPIs to inform and optimize brand content and media strategy

Social Media Senior Specialist

Comcast Corporate Communications via Athena Global Advisors

Philadelphia, PA

Managed and created content for corporate social channels to support an always on paid strategy, customizing content to targeted audiences
Developed operational improvements to media trafficking processes resulting in team efficiencies and improved documentation of campaigns
Conducted competitive and industry research to inform brand strategy and positioning
Art directed social video assets for paid social campaigns
Assisted with production of brand storytelling video content, including interviewing for casting

Communications Specialist

Comcast Corporate Communications via Athena Global Advisors

Philadelphia, PA

Developed visual assets and copy for organic Comcast social channels
Managed priorities and over 1K requests for in-house creative team and corporate website
Managed 500+ requests from regional social teams and implemented processes to organize and document technical support requests
Led instructional trainings of WordPress and Sprinklr platforms for over 15 teams across the country
Provided on-site production event support for SXSW, influencer movie screenings, and other corporate sponsored events

Ithaca College

B.S., Integrated Marketing Communications

Minor, Environmental Studies

Ithaca, NY

Internships and Projects:

National Student Advertising Competition Senior Capstone Project with Ocean Spray
Marketing and Strategy Student Assistant for Ithaca College Office of College Relations
Social Media Management for published book of poetry, "Word Strings"
Public Relations intern for the Kimmel Center of Performing Arts
Events Planning intern for Manayunk Development Corporation
Research and Digital Engagement intern for WSKG Public Media

Honors

Content strategy

Business storytelling

Process development

Project management

Brand development

Paid social advertising strategy

Corporate & advertising copywriting

Asset management

Sprinklr

Airtable

Microsoft Office

Photoshop